Marketing & Product Diversification
Our beliefs
Luxury – and to a certain extent the premium sector – is above all a supply market. Nevertheless, it should not ignore customers’ expectations, competition or the changing maturity of markets around the globe. The creation of a product offering must demonstrate probity – respecting company’s history and DNA. In order to organize long term and everlasting Branding, Rythms and Steps inherent to the luxury culture must be observed.
Marketing Strategies
E&E Conseil designs right and consistent marketing strategies:
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Create/strengthen/develop Brands based on Product offering
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Harmonize Product offering, Distribution and Communication in a coherent strategy
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Consistency with the brand platform, of which products are its physical expression
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In accordance with markets and distribution
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Transparent sourcing
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Corporate responsibility
Assignment Types:
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Competition Analysis and competitiveness of current product lines
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Definition of the offering: positioning, Structures of product ranges, style, creation
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Products Suitability to different market culture
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Optimization of prices and margins – international pricing policy
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Product design plan and design team management
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Heritage review and optimization as resource for creative innovation
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Specific management of customization and personalization
Product diversification
Focusing on brands with high added value, fashion houses, fashion brands…
E&E Conseil assists them in their diversification process – on an as-needed or permanent basis – to jewelry and/or watchmaking.
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E&E Conseil for luxury goods links corporate management objectives, design and image constraints, with the new business division.
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We propose and suggest specific Business and Distribution models adapted to the Watch and Jewelry activity, respecting the market specificity but as the same time with complementarity with the original métier.
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E&E Conseil also offers: Capsule and seasonal collections Management
Contact
17 Avenue d’Eylau, 75116 Paris – France
contact@ee-conseil-luxe.com
