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Marketing & Product Diversification

Our beliefs

Luxury – and to a certain extent the premium sector – is above all a supply market. Nevertheless, it should not ignore customers’ expectations, competition or the changing maturity of markets around the globe. The creation of a product offering must demonstrate probity – respecting company’s history and DNA. In order to organize long term and everlasting Branding, Rythms and Steps inherent to the luxury culture must be observed.

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Marketing Strategies

E&E Conseil designs right and consistent marketing strategies:

  • Create/strengthen/develop Brands based on Product offering

  • Harmonize Product offering, Distribution and Communication in a coherent strategy

  • Consistency with the brand platform, of which products are its physical expression

  • In accordance with markets and distribution

  • Transparent sourcing

  • Corporate responsibility


Assignment Types:

  • Competition Analysis and competitiveness of current product lines

  • Definition of the offering: positioning, Structures of product ranges, style, creation

  • Products Suitability to different market culture

  • Optimization of prices and margins – international pricing policy

  • Product design plan and design team management

  • Heritage review and optimization as resource for creative innovation

  • Specific management of customization and personalization

Product diversification

Focusing on brands with high added value, fashion houses, fashion brands…
E&E Conseil assists them in their diversification process – on an as-needed or permanent basis – to jewelry and/or watchmaking.

  • E&E Conseil for luxury goods links corporate management objectives, design and image constraints, with the new business division.

  • We propose and suggest specific Business and Distribution models adapted to the Watch and Jewelry activity, respecting the market specificity but as the same time with complementarity with the original métier.

  • E&E Conseil also offers: Capsule and seasonal collections Management

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17 Avenue d’Eylau, 75116 Paris – France